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.KAFT ‘22 Tees - #6 Dream Out


"I’ve made a long-term memory of myself in the minds of people that I don’t remember from last night."

This year, we prepared a series of stories that follow each other through 3D clips and eventually turn out into pieces of the whole. We are looking at three different characters with DREAM OUT, the sixth t-shirt series of 2022, engraved to our memory as we witness them on the scene.

A night that starts again when waking up. 5 new friend requests, 4 hours of memory loss, 3 different account activities, and 2 different self-version. You and you drifting through the night.


#6 Within people

date. 2022



Brand: Kaft


Campaign Direction & Design: Kaft


Creative Directors: Mert Erçin & Taha Celal Yıldırım


Designers: Piril Sili, Yasin Sınık, Taha Celal Yıldırım, Mert Erçin

Creative Consultancy : Mert Kızılay


Sound Design : Tuğrul Gültepe

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