.KAFT ‘22 Tees - #6 Dream Out
DREAM OUT
"I’ve made a long-term memory of myself in the minds of people that I don’t remember from last night."
This year, we prepared a series of stories that follow each other through 3D clips and eventually turn out into pieces of the whole. We are looking at three different characters with DREAM OUT, the sixth t-shirt series of 2022, engraved to our memory as we witness them on the scene.
A night that starts again when waking up. 5 new friend requests, 4 hours of memory loss, 3 different account activities, and 2 different self-version. You and you drifting through the night.
#6 Within people
date. 2022
Credits:
Brand: Kaft
Campaign Direction & Design: Kaft
Creative Directors: Mert Erçin & Taha Celal Yıldırım
Designers: Piril Sili, Yasin Sınık, Taha Celal Yıldırım, Mert Erçin
Creative Consultancy : Mert Kızılay
Sound Design : Tuğrul Gültepe